Just a couple projects to talk about today. April was another ultra-busy month, so I’ll be showing the general stuff below and following up with a couple “featured project” posts in the coming weeks.
First up is a slew of web stuff for TriHealth Hospital. As the official health care sponsor of the Cincinnati Reds, TriHealth wanted separate “takeover” web campaigns for both the Reds and Cincinnati News websites, each with different messaging and aesthetics.
The campaign for cincinnati.com was very baseball-heavy to emphasize TriHealth’s association with the Reds. I did a Flash banner, two “sliding billboards”, and a wallpaper/banner combo for a homepage takeover.
By contrast, the campaign for reds.com focused more on the hospital’s usual branding, given that the site was already baseball-heavy. This one required three Flash banners plus the homepage wallpaper.
I was asked about including a list of all 9 TriHealth locations on these banners, which I initially thought was impossible without ruining the end frame. So I incorporated that list into a rollover action instead, a solution that I’m very happy with.
Coincidentally, I also did a very similar campaign for ONE, the official team doctor of the Fort Wayne Tincaps! It’s definitely baseball season. The rollover action on these turned out nicely too.
I also finished a whopping 18 banners for St. John Providence. The simple, text-only style of their ads might look easy to do, but finding ways to make it interesting takes just as long (if not longer!) than banners with more visual variety. Here’s the bulk of that: a campaign for their Neuro center that spread four unique messages across three banner sizes.
Keep in mind, of course, that these final frame screenshots represent only a fraction of the content in each banner, most of which have at least 3 frames of messaging. Here’s the second one from that long list in action:
We also took Black Rose on the road last month: to Columbus, Ohio for the SPACE convention. It was a great show, and I’ll have a rundown of it soon. In the meantime, though, I’ll be busy prepping for the Summit City Comic Con this coming weekend here in Fort Wayne! Summit is always a great show, and all three of us will be there with our full arsenal of issues, art prints, and sketchbooks. It’s also your best chance to commission some art from Aaron!
I’ve finally caught up on most of my work, so expect to see more frequent posting in the next month as I update my portfolio. Until then!