This project wrapped up in April and is finally being added to my portfolio — I’m proud to show it off. Here’s the finished animation, and continue reading for the details on how it came together.
This project (done for Roche via Publicis Indianapolis) was part of a wider campaign based around the concept of a unique patient behind every barcode. Each barcode can be scanned and directs to a unique URL. I was given a set of 5 print ads and asked to adapt their imagery into a looping video for use at trade shows, etc. Here’s an example of what I started from:
I created each barcode animation individually in Flash (since these were also planned for web usage in the future), then composited the master looping video in After Effects. Each barcode brought its own unique challenge, especially the cyclist and surfer ones.
I’m very pleased with the final result, as were Publicis and Roche. Hopefully we’ll get to do some similar collaborations in the future as well.